B2B Marketing Manager (Freelance) 🇳🇱
Amsterdam
Contract
Part time
About Us
Blue Road Academy (BRA) solves skills gaps and talent shortages so that every company and every one can harness the transformative power of cloud technology and AI.Â
We're here to transform talent shortage and skills challenges into a powerhouse team of exceptional people, trained in-house on leading Cloud & AI platforms like Salesforce, AWS, and ServiceNow.
Founded in 2019 and based in Amsterdam, Blue Road Academy is a leading L&D and Workforce Development partner to some of the world’s leading employers who are invested in upskilling and reskilling their workforce through comprehensive technical and professional development programs.Â
Based in Amsterdam, we work with leading employers like Randstad, DEPT, Accenture, Adecco, Top Employers Institute, among others across the EU to drive success in the cloud.
Responsibilities
About the role
- Performing research on L&D competitors, consumer behaviour, market trends, developments and lead acquisition methods to ensure BRA messaging is well positioned in this space;Â
- Define and refine BRA messaging, tools, story lines, buyer personas, and market differentiators;Â
- Conceptual design, development, and roll out of multi month B2B Campaigns that work to attract new B2B clients through offline and online channels;Â
- Provide measurement and analytics of B2B Campaigns to ensure resources are well allocated.
- Collaborate with BRA Commercial Team in campaign lead generation;Â
- Collaborating with BRA Team members to align and support broader Marketing efforts as needed;Â
Requirements
About the contract
- Location: Amsterdam, The Netherlands
- Start date: 1 April 2026
- Reports to: CEO
- Freelance: 16 hours per week (2 days)
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